
A content strategist’s job is twofold: predicting what the market wants to read next, and creating content that is empirically better than the competition’s. Doing this effectively requires massive amounts of daily reading. A marketer must understand the exact arguments, statistics, and narrative structures being used by top-ranking competitors on Google and YouTube. Finding the time to analyze the competition deeply while still producing massive amounts of your own content is an immense challenge.
To write a comprehensive 3,000-word SEO guide, a strategist must first read the top 10 articles currently ranking for their target keyword. This manual process of reviewing, comparing, and noting the strengths and weaknesses of the competition can take an entire workday before a single word is even drafted for the new piece.
Briefly drastically accelerates the competitive analysis phase, turning a full day’s work into a 30-minute task.
Do not let the research phase slow down your publishing schedule. With Briefly, you can perform deep, systemic competitive analysis in minutes, leaving you more time to focus on creating content that wins.